Because premium cat food is expensive, most cats reject it anyway, and nobody should have to spend £600 a year feeding a fussy cat.
It started with a cat who kept rejecting pouches. Not one brand — all of them. Commercial food, premium food, prescription food. The vet said he was healthy. He just didn't want to eat it.
The first homemade batch was a rough experiment — 400g of chicken poached in water, mixed with a little gelatin and portioned into a silicone tray. Served warm. He ate every last bit.
That was the beginning of two years of testing, refining, and real-world cooking. The result is Purrika — 30 recipes built around what cats actually eat, what actually freezes well, and what actually costs less than premium pouches.
Cats are scent-led. They smell their food before they eat it. Cold food has almost no smell — which is why homemade food served cold gets rejected. Warm food smells irresistible. This is the first thing Purrika teaches, and it converts almost every reluctant cat.
Beyond temperature, the ratios matter. Every Purrika recipe uses 55% protein, 7% secondary, and 35% liquid — matching the composition of premium commercial wet food. Cats don't need complex recipes. They need the right proportions, served warm, with variety.
Every recipe was cooked, portioned, frozen, defrosted and served — to a real cat with real opinions. Nothing theoretical. If it got rejected, it was changed.
No specialist suppliers. No online-only ingredients. Every item in every recipe is available in any UK supermarket. Tesco, Sainsbury's, Asda — they all work.
We calculated the real cost — raw weight, cooking loss, correct portion size. No inflated savings claims. Average 33p per 65g meal is what it actually costs.